Monster Energy AMA Supercross fans are excited as the season heads to the finale on May 5 at Sam Boyd Stadium in Las Vegas. According to Scarborough Sports Marketing, 12% of U.S. adults (28M) say they are “very, somewhat or a little bit interested” in Supercross (Fans) and 2% of U.S. adults (5M) say they are “very interested” (Avid Fans).
Supercross’s image as a young sport is clearly seen in the fan demographics. As avidity for Supercross increases, the age of the fans goes down. Adults who say they are “a little bit interested” in Supercross are 20% more likely than all U.S. adults to be belong to Generation Y*, whereas those who say they are “very interested” in Supercross are 69% more likely to be Gen Y. Supercross is among the top five sports for fan avidity in the U.S. among Gen Y, along with UFC, extreme/action sports, Mexican soccer and WWE. Adults who have attended a Supercross event in the past 12 months are even younger as they are 78% more likely than all U.S. adults to be Gen Y – the highest rate of penetration for Gen Y among all sports measured for attendance by Scarborough!
Social media also plays an important role in the lifestyle of Supercross fans. U.S. adults who have attended a Supercross event in the past 12 months are 31% more likely than all U.S. adults to use Facebook and Avid Supercross Fans are 32% more likely than all U.S. adults to use Twitter. 26% of Avid Supercross Fans engage in social networking on their smartphones; 54% more likely than all U.S. adults. Speed, the cable network showing live races is also popular among Supercross fans as 6% of total U.S. adults watched Speed in the past week compared to 28% of Supercross attendees and 33% of Avid Supercross Fans.
Las Vegas is ready to roll this weekend as the host of the Supercross finale. 15% of Las Vegas adults say they are Supercross Fans – 24% more likely than all U.S. adults. Las Vegas adults are also 49% more likely than all U.S. adults to watch Supercross on TV and 70% more likely to be Avid Supercross Fans.
*Scarborough defines the different American generations as Generation Y (age 18-29), Generation X (30-44), Baby Boomers (45-64) and the Silent Generation (65+).
SOURCE: The source for the data in this article is Scarborough USA+ Release 2 2011.