As our world becomes more globalized, it is easy to forget that local values and regional flavor and city demographics still matter when planning outreach strategies to target consumers. Scarborough has put together a series of local market research infographics to help brands and marketers think locally, illustrating the differences of opinions, lifestyles and approaches to brand engagement that are influenced by consumers’ hometowns and local markets. Click here to download this infographic.
SOURCE: Scarborough USA+ Study, Release 1, 2012-Scarborough/GfK MRI Attitudinal Insights Data
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