The NBA season lost a handful of games due to the lockout, but it doesn’t appear to be affecting interest in the sport as NBA ratings on ESPN, TNT and NBA TV are all up so far this season. A handful of teams, including the Timberwolves and Clippers, have double-digit percent increases in attendance. Clearly, the core fan base never left and is excited with the return of pro basketball. Let’s take a closer look at the avid* NBA fan…
YOUNG, SINGLE, AFFLUENT MEN
- 26% more likely age 18-34 and 69% more likely men 18-34
- 22% have a household income of $100,000 or more and 16% more likely to not be married
Great numbers for bars and restaurants, both in venue and outside the arenas
SOCIAL NETWORKERS
- 49% on Facebook and 66% more likely to use Twitter
Engage these fans socially in venue and via game broadcasts
VIDEO & AUDIO STREAMING
- More likely to use Hulu (113), Pandora (128) and YouTube (116); also more likely to watch movies (129), video clips (116) and TV programs (111) online
Think highlights, top plays and customizable video replays via web and mobile devices
MOBILE DEVICES
- 36% currently own a smartphone (22% more likely) and 8% plan to buy one
- Most popular activities on phone are text message (66%), e-mail (33%) and search (29%)
- 40% more likely to use social networks on the device
- 9% currently own an iPad and 10% plan to buy one
Numerous opportunities to engage in a creative fashion outside of the venue and game broadcasts
Contact Scarborough Sports Marketing to learn more about your market, your team, your league or your sport.
* Avid = very interested in NBA
