In this new complimentary study and infographic, Scarborough provides an analysis of two different target audiences that are meaningful to the casino industry – adults age 21+ and Casino Visitors (the 34% of adults 21+ who visited a casino in the past 12 months).
By upping the ante on your outreach strategy with messaging tailored to the interests, activities and gambling habits of Casino Visitors, you can take your company from beginner’s luck to high roller.
To download a printable version of this complimentary study, click here.
To download the full complimentary infographic, click here.
SOURCE: Scarborough USA+ Study, Release 2, 2012.
*Due to the subject matter featured in this infographic and study, all adults referenced are age 21+.
For more data and insights into Casino Visitors, email us today!