Team U.S.A. and Their Athletic Hometowns

With the Olympics in high gear, we wanted to examine the hometowns of some of the top athletes of Team USA to see if the populaces of their hometown local markets partake in the sporting events of their local heroes. Our market analysis  shows that the residents of the local markets from which the athletes hail are often enthusiastic participants of the Olympic sports in which the athletes compete. For example, two-time gold medal winning cyclist Kristin Armstrong was born in Memphis; 15 percent of Memphis adults bicycled in the past 12 months.

Women’s gymnastics has shown to be a highlight of this year’s Olympic Games! Kyla Ross and McKayla Maroney are both from Los Angeles where seven percent of adults say that they are very interested in gymnastics. L.A. adults are 14 percent more likely than all U.S. adults to say they are “very interested” in gymnastics.

Gold medal winning gymnast, Gabby Douglas is from Norfolk but trained in Des Moines and both local markets are fans!  Seven percent of adults in both Norfolk and Des Moines say they are very interested in gymnastics. Adults in both markets are 16 percent more likely than all U.S. adults to be very interested in gymnastics. Des Moines is actually a top two market for having any level of interest in gymnastics at 41 percent of the adult population.

How could we not mention the record-breaking swimmer and  winner of 20 Olympic medals, Michael Phelps? Phelps hails from Baltimore and 34 percent of Baltimore adults swam in the past year. Baltimore adults are nine percent more likely than all U.S. adults to have done so.  Also, Bronze medal winning swimmer Ryan Lochte is from Orlando. Thirty-eight percent of Orlando adults swam in the past year; they are 21 percent more likely than all U.S. adults to have done so.

For more information on your favorite Olympic athlete’s hometown, email us today!

SOURCE: Scarborough USA+, R2 2011

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