Spending Habits of Second Screen TV Viewers Show Advertising Potential

From Hulu subscriptions to hi-definition viewing on the iPad 3, consumers are accessing television content over multiple platforms. Scarborough examined the emerging group of Second Screen TV Viewers* and found that they represent a young, diverse demographic set who are among the country’s top spenders online. In the market for new cars, Second Screen TV Viewers seek to outfit their homes with … [Read more...]

A Look at Mobile Payment Plans for Non-Credit* Consumers

A recent analysis by Scarborough examined cell phone statistics on mobile billing for “non-credit” using consumers, or those adults who did not use a credit card in the past three months. More than one-quarter (26 percent) of these non-credit cellular users are on prepaid usage plans. Seventy-five percent receive their bill each month. “Prepaid plans have historically been targeted to … [Read more...]

Newslettersignup

 

 

By clicking on Submit, I agree to the Privacy Policy and Terms of Use.

 

 

By providing us with your contact information, you’re agreeing to receive newsletters from Nielsen Scarborough. But if you ever change your mind, you can unsubscribe by following the instructions within the email that you receive or at any time by clicking here.
x

contact us nobaar

address

 

 

X