Hitting a “Media” Home Run With The Non-Collegiate White Male Voter

Representing approximately one quarter of the registered voting population, Non-Collegiate White Male Voters are over 46 million strong.   Heavily invested in the political future of their country, 82% report that they are registered to vote in their district of residence.  In this third article of our 2016 key voter segment series, we’ll focus on examining the media habits of the Non-Collegiate … [Read more...]

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