Mobile Ad-Friendly Shoppers are Avid Readers of Newspaper Websites

As the emphasis on mobile advertising continues, Scarborough examined the 13 percent of U.S. adults who  are Mobile Ad-Friendly Shoppers* to see how they are consuming news. This group makes up 13 percent of the U.S. population and 29 percent of them have a household income of $100k or more annually. They avidly use their mobile devices to read newspapers and  are 15 percent more likely than the … [Read more...]

Puerto Rico Ownership of Smartphones Outpaces Mainland U.S.

Scarborough recently released its initial consumer statistics for the Puerto Rico market. Scarborough Puerto Rico data reveals that local smartphone ownership in the Puerto Rico market outpaces the U.S., even though Internet access still lags behind. The consumer data also examined retail and restaurant brands, finding that Burger King has a larger market share in the U.S. territory than … [Read more...]

Who Are America’s Workaholics? How Can You Reach Them?

Until America's job market makes a full recovery, many U.S. adults find themselves in the position of feeling as though they are Workaholics. In a new analysis from Scarborough, 20 percent of U.S. adults are Workaholics, meaning they are employed full-time, agree they don't mind giving up their personal time for work and agree they often find themselves in a leadership position. But who, exactly, … [Read more...]

Infographic – The Changing Media Landscape

How has usage of media shifted as the country becomes more technologically savvy and socially inclined? In a new infographic, Scarborough illustrates the ways media consumption has evolved due to increased internet access, the narrowing of the age gap in usage across media platforms and the way geography influences media orientation. This infographic explains how these seismic shifts reflect an … [Read more...]

iPhone 5 Keeping Smartphone Buyers in Suspense

The countdown has begun in anticipation of Apple's release of the iPhone 5 at 10:00 am PST (1:00 pm EST) today. Rumors abound regarding enhanced features such as a smoother operating system, superior camera and an elongated screen. From a hardware perspective, it will reportedly boast 4G LTE global connectivity and a much smaller connection port. In preparation of the launch, FedEx has encouraged … [Read more...]

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