Trendsetting Shopper – Puerto Rico

It may be 80 degrees in Puerto Rico, but holiday shopping is just heating up.   And with every holiday season comes a wish list which includes the hottest-selling, must have gifts.  But did you ever wonder who is responsible for making those gifts the must-haves of the season?  Nielsen Scarborough examined the Trendsetting Shopper, adults 18+ who buy products earlier than most of their friends and … [Read more...]

Increase Holiday Sales By Unwrapping Gift Splurgers

Download a free infographic one-sheet highlighting Gift Splurgers       According to the National Retail Federation, 2015 holiday sales are expected to reach an estimated $630.5 billion dollars. In order for retailers, manufacturers and shopping outlets to get their fair share of the shopping bag, it requires an understanding of the consumers who are most likely to … [Read more...]

Getting Digital With Gift Splurgers

This key consumer segment is readily available to hear your message at every click or step. Understanding in-market lifestyle habits as well as media and digital shopping patterns will help deliver results. To find out more about reaching the Gift Splurger locally with digital click here.   To learn more about the Nielsen Scarborough , visit our website or contact us … [Read more...]

Top Retail Trends to Improve the Customer Journey

Retail has undergone an omnichannel transformation into a true customer journey, consisting of many touch points on multiple platforms that drive brand engagement with every interaction. Each contact presents an opportunity to deepen the relationship with consumers and show that retailers are listening to the wants and needs of their customers while showing unique value of their brands. As … [Read more...]

Millennial Influencers Favor Multicultural Media

Multicultural Media Content Important to Millennial Influencers It is well-documented that Millennials– adults ages 18-29 – are ethnically diverse. Creating communications plans that emphasize connections to their heritage are of particular importance when targeting the tastemakers of this generation, according to a new analysis from Scarborough. Millennial Influencers* are more likely than … [Read more...]

Patriotic Families Think Red, White & Blue When It Comes To Shopping Behaviors

As our nation's birthday nears, we want to feature a consumer profile on the patriotic people, specifically families, who agree that buying American products is important to them.  Patriotic Families, defined as adults who have at least one child under 17 in the household that mostly agree with the statement “buying American products is important to me”, make up 38 percent of the U.S. population … [Read more...]

Shopping Habits of Social Newsies

In our last analysis of Social Newsies, U.S. adults who say social networking is very or somewhat important for finding news and current events account for one-quarter (25%) of the adult population. Social Newsies are significant to media brands and consumer product producers alike as their behavior can help businesses understand the future potential for social networking-based information and … [Read more...]

How Celebrity Endorsement Ads Influence Men’s Fashion Shopping

Increasingly, younger men are becoming the focus of outreach initiatives in brand categories not previously associated with male interests - fashion and beauty products. As marketers and advertisers work to get their messages noticed, many are using celebrity endorsement ads to get their appeals to pop. In order to illuminate how effective this tactic might be for men's fashion shopping, … [Read more...]

Hey Celebrity Designers! Your Celebrity Name is not Very Influential to Top Spenders

The Kardashian Line at Sears. Heidi Klum’s children’s label. Or L.A.M.B. by Gwen Stefani. The examples of celebrities extending their brands into fashion labels are seemingly endless, and they target shoppers of all socioeconomic levels. However, according to a new study of Top Spenders* by Scarborough, a celebrity name is not any more important to someone spending at the top levels of retail than … [Read more...]

Millennial and Baby Boomer Innovative Gift Givers

Yesterday, Scarborough hosted a webinar which highlighted Innovative Gift Givers. Focusing on Millennials* and Baby Boomers*, the webinar features our new Scarborough/GfK MRI Attitudinal Insights Data and examines what these groups will be shopping for this year, how they feel about shopping and brands and how to reach them. By understanding what drives the behaviors of Millennial and Baby Boomer … [Read more...]




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