Home Plate vs. Home Country

While avid Hispanic fans of Major League Soccer (MLS) and Major League Baseball (MLB) each play a role in the makeup of the fan bases across the U.S., the correlation behind such support is a bit of a curve ball. Scarborough and Geoscape Hispanicity segmentation data shows that avid Hispanic fans of  MLB are 24 percent more likely to be  Americanizado* and 25 percent more likely to be Nueva … [Read more...]




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