Puerto Rico Ownership of Smartphones Outpaces Mainland U.S.

Scarborough recently released its initial consumer statistics for the Puerto Rico market. Scarborough Puerto Rico data reveals that local smartphone ownership in the Puerto Rico market outpaces the U.S., even though Internet access still lags behind. The consumer data also examined retail and restaurant brands, finding that Burger King has a larger market share in the U.S. territory than … [Read more...]

Atlanta Shows its Southern Hospitality Through Giving Back

Volunteerism and donating to charitable causes are the hallmarks of Atlanta’s Southern Hospitality, according to consumer research firm Scarborough. Atlantans are more likely than the average American to volunteer and contribute to a wide variety of charities. But their uniqueness does not end there. Atlanta statistics show that its residents are avid travelers who enjoy a great theme park, and … [Read more...]

Hotel Loyalty Card In-Hand, Today’s Business Travelers Hit the Gym Upon Check-In

Today’s business traveler requires a good gym in their hotel and healthy food options, and they carry over their hotel brand loyalty when traveling for leisure. These are two findings from an analysis of Business Travelers from Scarborough. Defined as those adults who have taken a domestic, round-trip flight for business during the past year, Business Travelers account for 10 percent of the adult … [Read more...]

Financially Overwhelmed- Americans Facing Personal Fiscal Cliff

As talks of avoiding a fiscal cliff continue in Washington, a substantial percentage of American adults are facing their own personal financial precipices. According to a new analysis from Scarborough/GfK MRI Attitudinal Insights, more than one-quarter (27%) of Americans say they are “financially overwhelmed and open to borrowing money.” Fiscal Cliff Adults are Young and Employed These … [Read more...]

iPhone 5 Keeping Smartphone Buyers in Suspense

The countdown has begun in anticipation of Apple's release of the iPhone 5 at 10:00 am PST (1:00 pm EST) today. Rumors abound regarding enhanced features such as a smoother operating system, superior camera and an elongated screen. From a hardware perspective, it will reportedly boast 4G LTE global connectivity and a much smaller connection port. In preparation of the launch, FedEx has encouraged … [Read more...]

Mercedes-Benz Fashion Week and the American Style Strivers

Models and designers have officially descended upon New York City for the twice annual Mercedes-Benz Fashion Week. This fashion event is critical to retailers around the country as it prepares them for the new styles and trends that will be hitting the streets in the coming months. Equally as important, however, are the consumers who will be appropriating these trends. To help provide retailers … [Read more...]

The U.S. Open and its Affluent Fans

Tennis fans have a reputation as affluent consumers, and deservedly so. But tennis fans in New York are just a little different. With the 2012 U.S. Open underway, Scarborough Sports Marketing takes a look at this unique group of attendees. From a demographic perspective, it’s tough to beat U.S. Open attendees. They have a median household income of $115,800, as compared to $69,300 for all New … [Read more...]

NFL Fans Can’t Wait for Giants/Cowboys Kick-off

Americans love their football – particularly the NFL – and the excitement kicks off on September 5 as the Super Bowl champ the New York Giants host their arch rival, the Dallas Cowboys. Just how popular is the NFL in the U.S.?  Let’s take a look at the numbers: Scarborough Sports Marketing defines "Avid Fans" as American adults who say they are “very interested” in a given sport. We define … [Read more...]

College Football Scores Passionate Fans

There is perhaps no sport in America that attracts the pageantry and passion that College Football does. Nineteen percent of total U.S. adults (44 million) are Avid* College Football Fans. In fact, College Football is the third most popular sport in the U.S. as measured by Scarborough Sports Marketing, behind only the NFL (28 percent) and the Olympics (21 percent). There is always plenty of … [Read more...]

Political Contributors Gear Up for the Republican and Democratic National Conventions

As the nation gears up for the Democratic and Republican National Conventions, the presidential campaign contributions continue to roll in. In a new study, Scarborough reveals the top local markets and many more insights into Democratic and Republican Contributors. Scarborough defines Republican Contributors as American adults who are registered to vote in their district of residence and … [Read more...]




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