Creating the Perfect Combo: QSR And Location-Based Advertising

The heavy saturation of the quick service restaurant (QSR) industry requires brands to be proactive and innovative when trying to attract customers.  Mobile advertising is a key way to reach customers who frequently visit their locations.  While many QSRs currently use geo-targeting to send mobile ads to potential customers in a designated range around a location, creating advertising that will … [Read more...]

Sales Manager Toolkit: Show the Strengths of All Dayparts

Focusing on the strengths of  traditionally stronger dayparts can lead to overlooking the strengths of those that appear to offer less reach. This edition of Scarborough’s Sales Manager Toolkit focuses on understanding and profiling  audiences across both “desirable” and “less desirable” dayparts in order to maximize your revenue across the day. Analyzing the quick service restaurant (QSR) … [Read more...]

3 in 5 American Adults Dined at Fast Food Restaurants 4 or More Times in Past Month

Fast Food Dining Hugely Popular in Lexington, KY and Indianapolis, IN, Scarborough Previews “Off-Hour Fast Food Eaters” Seventy-three percent of adults in Lexington, KY and Indianapolis, IN dined at fast food restaurants four or more times during the past month, making these the top two cities for Fast Food Regulars*. Nationally, about three in five Americans (59%) visit fast food … [Read more...]

Who Are America’s Workaholics? How Can You Reach Them?

Until America's job market makes a full recovery, many U.S. adults find themselves in the position of feeling as though they are Workaholics. In a new analysis from Scarborough, 20 percent of U.S. adults are Workaholics, meaning they are employed full-time, agree they don't mind giving up their personal time for work and agree they often find themselves in a leadership position. But who, exactly, … [Read more...]

Fast Food Consumer Trends Show QSR to be More Than Just Grab & Go

Fast food can be thought of as an option for life on the go.  Scarborough analyzed quick service restaurant statistics to see what motivates Fast Foodies, or people who have used a quick service restaurant 10 or more times in the past 30 days. It appears that for this group, choosing fast food is more than just a quick fix. While 50 percent of Fast Foodies agree with the statement “Often, I eat … [Read more...]

Quick Service Restaurant Customers Have Super-Sized Appetite for Radio

The best road trip memories always seem to involve a radio blasting and stops at quick service restaurants. Similarly, commutes to work are universally improved by familiar food and the company of your favorite radio station. By analyzing the connection between radio and fast food consumption, QSR advertisers can capitalize on and more efficiently reach the 18 percent of U.S. adults who say they … [Read more...]

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