Trendsetting Shopper – Puerto Rico

It may be 80 degrees in Puerto Rico, but holiday shopping is just heating up.   And with every holiday season comes a wish list which includes the hottest-selling, must have gifts.  But did you ever wonder who is responsible for making those gifts the must-haves of the season?  Nielsen Scarborough examined the Trendsetting Shopper, adults 18+ who buy products earlier than most of their friends and … [Read more...]

Puerto Rico Adults Have Diverse Media Habits

Puerto Rico Consumers Watch Nearly 35 Hours of TV and Listen to 24 Hours of Radio; 79% Read Printed Newspapers Scarborough profiled media habits in Puerto Rico with our newly released Scarborough Puerto Rico local market insights. The new consumer statistics show that: Puerto Rico adults watch nearly 35 hours of television per week 79% of Puerto Rico adults read a printed newspaper in the … [Read more...]

Puerto Rico Ownership of Smartphones Outpaces Mainland U.S.

Scarborough recently released its initial consumer statistics for the Puerto Rico market. Scarborough Puerto Rico data reveals that local smartphone ownership in the Puerto Rico market outpaces the U.S., even though Internet access still lags behind. The consumer data also examined retail and restaurant brands, finding that Burger King has a larger market share in the U.S. territory than … [Read more...]

Announcing Our Newest Data Service, Scarborough Puerto Rico!

Scarborough is thrilled to announce the unveiling of our latest consumer data set, Scarborough Puerto Rico. Our first venture into the Puerto Rico market, Scarborough Puerto Rico will measure demographics, lifestyle activities, attitudes and media consumption patterns, as well as vital advertising categories such as automotive, shopping, technology, banking, fast food and consumer package … [Read more...]

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