Sales Manager Toolkit: Securing Political Advertising Revenue

The 2012 election season is noted as the most expensive in history. What does this mean for the 2016 season and how will you secure your political advertising revenue? Advertisers and media planners/buyers use different media platforms to deliver messages – whether it’s TV, radio, online, out of home, print or email. Determining which platforms reach which voters is an ongoing discussion. As the … [Read more...]

Newslettersignup

 

 

By clicking on Submit, I agree to the Privacy Policy and Terms of Use.

 

 

By providing us with your contact information, you’re agreeing to receive newsletters from Nielsen Scarborough. But if you ever change your mind, you can unsubscribe by following the instructions within the email that you receive or at any time by clicking here.
x

contact us nobaar

address

 

 

X