Back to School Shopping: What Retailers Need to Know About Busy Parents

As the Back to School shopping season kicks off it’s important for retailers to understand who their customers are and how they shop in order to create a positive shopping experience.  Retailers need to understand that not all shoppers are alike and cater the customer experience toward specific shopping segments.  “Busy Parents*”, parents with children under the age of 18 who agree “I am so busy, … [Read more...]

Madison Avenue Says “Thank You, Mom”

Procter & Gamble’s award-winning “Thank You, Mom” campaign is back, but it’s Madison Avenue who should be thanking moms. That’s because Moms* represent an atypical consumer group: adults who view advertising as something that is useful and enjoyable.  This is especially true if the ad delivers information on bargains or new products. The platform does not matter much to Moms. They are open to … [Read more...]

Parents-to-Be Focused on Saving for the Future

In addition to growing their family, America’s eight million Parents-to-Be, defined as adults who say they are expecting the birth of a child during the next year are reinforcing and expanding their financial foundation. This consumer group is 45 percent more likely than the average person to have a 529 plan/college savings plan in their household, 38 percent more likely to have a 401k, and 23 … [Read more...]

Newslettersignup

 

 

By clicking on Submit, I agree to the Privacy Policy and Terms of Use.

 

 

By providing us with your contact information, you’re agreeing to receive newsletters from Nielsen Scarborough. But if you ever change your mind, you can unsubscribe by following the instructions within the email that you receive or at any time by clicking here.
x

contact us nobaar

address

 

 

X