What Motivates The Organic Mind?

According to the Organic Trade Association, organic product sales reached $43 billion in 2015. With an increase of almost 11%, nearly 3 times the growth of the overall food market, the industry has experienced double digit growth for the past four years. More than 50 million, or 1 in 5 persons, regularly buy organic food.  What is fueling this growth? Nielsen Scarborough examined the Organic Food … [Read more...]

Looking to Reach Organic Enthusiasts? Try Supporting Social Causes.

Brands that align themselves with social causes will hit a “sweet spot” with many people who regularly consume organic foods. Organic Enthusiasts, defined by Scarborough as adults 18+  who agree completely or somewhat that they regularly eat organic foods, make up 34 percent of the U.S. population. They are 14 percent more likely than the average American to agree mostly or somewhat with the … [Read more...]




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