Nielsen Scarborough Market Ranker – It’s Best in The Big Easy

New Orleans is best known for its history, cuisine, music and annual celebrations, most notably Mardi Gras.  But did you know that The Big Easy also ranks number one for many other behaviors and activities? To celebrate the kick-off of Mardi Gras, Nielsen Scarborough is highlighting the categories - including lifestyle, food, beverage, sports and retail - where New Orleans is the top ranked DMA … [Read more...]

Ten Ways to Make Smarter Bets on Casino Visitors

  In this new complimentary study and infographic, Scarborough provides an analysis of two different target audiences that are meaningful to the casino industry - adults age 21+ and Casino Visitors (the 34% of adults 21+ who visited a casino in the past 12 months). By upping the ante on your outreach strategy with messaging tailored to the interests, activities and gambling habits of … [Read more...]

New Orleans, LA: Takes Tech and Politics Cues from Gen Y

More than one in five (22 percent) of adults in New Orleans are Generation Y, or between the ages 18-29. In fact, the New Orleans adult population is nine percent more likely than all adults nationally to be in this group. Therefore, it’s no surprise that the home to Mardi Gras and the Jazz Festival is a hotbed of tech and mobile activity.  This big sports town is also driven by its young … [Read more...]

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