Nielsen Scarborough Top Ten: New Home Buyers

With interest rates reaching historic lows over the past few years, many Americans were able to purchase homes at lower prices than in the past.  Whether these new home buyers* bought a home that was a fixer-upper or move-in ready, a new home purchase often leads to home improvements, both big and small.  Now that Spring has officially sprung, new home buyers across the country are planning their … [Read more...]

New Homeowners Spent $18 Billion on Home Improvements

New Homeowners Injected $18 Billion into the Home Improvement Retail Market During the Past Year New Homeowners – defined as those consumers who own their home but have lived there for three years or less – spent a total of $18 billion on home improvement projects during the past year. Nielsen Scarborough recently updated its 2013 analysis on the home improvement market. This year, remodeling … [Read more...]

The New Home Market Requires Hi-Tech Features

People planning to buy a house, condo or co-op during the next year represent a hi-tech consumer base who seek out the latest and greatest in technology and are willing to pay top dollar for it. New Homeowners* are 36 percent more likely than the average person to agree they are among the first of their friends and colleagues to try new technology products. They are 22 percent more likely to agree … [Read more...]

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