Hitting A Home Run On The Field And At The Ticket Office

While much of the country continues to see winter weather, the calendar has flipped to March and from Florida to Arizona the distinctive crack of wooden bats on leather baseballs signals the coming of spring for sports fans. Last season the Houston Astros came out of nowhere to make the playoffs , the New York Mets and Chicago Cubs dueled it out for the National League championship, the Kansas … [Read more...]

MLB Opening Day Infographic

A new infographic from Scarborough Sports Marketing illustrates that nearly half (49 percent, 115M) of all American adults are MLB Fans and 15 percent (36M) are Avid Fans. Scarborough Sports Marketing, a consumer marketing firm specializing in sports and fan insights, defines “Fans” as American adults who say they are “very, somewhat or a little bit” interested in a given sport. “Avid Fans” are … [Read more...]

Hitting a Home Run with Young MLB Fans

April 4 is opening day for Major League Baseball in the United States and fans filled with excitement! Scarborough Sports Marketing, defines “Fans” as American adults who say they are “very, somewhat or a little bit” interested in a given sport. “Avid Fans” are American adults who say they are “very” interested in a given sport. Our new study finds that nearly half (49 percent, 115M) of all … [Read more...]

Newslettersignup

 

 

By clicking on Submit, I agree to the Privacy Policy and Terms of Use.

 

 

By providing us with your contact information, you’re agreeing to receive newsletters from Nielsen Scarborough. But if you ever change your mind, you can unsubscribe by following the instructions within the email that you receive or at any time by clicking here.
x

contact us nobaar

address

 

 

X