NCAA Tournament Sponsorship Offers A Slam Dunk

Each March, the NCAA stages its college basketball tournament, culminating in three weeks of basketball “madness.” Fans throughout the country watch wall-to-wall coverage of the games as the initial field of 68 teams is whittled down to the Sweet Sixteen, the Elite Eight, and then the Final Four. While office pool brackets may be good for nothing but confetti at this point, fans of the NCAA … [Read more...]

College Sports: Football Playoffs Could Pay Off

It’s hard to believe, but we find ourselves mere hours away from another college football season. The National Collegiate Athletic Association (NCAA®) season officially kicks off on Thursday, August 29 with 17 games involving FBS teams. All of it will culminate with the final BCS National Championship Game, Monday January 6, 2014. Between now and then it is safe to assume that the large part of … [Read more...]

March Madness- The Big Dance in the Big Easy

March Madness, the NCAA Men’s Basketball tournament, is back! Featuring 68 teams competing in a win-or-go-home format, this year’s anxiously anticipated Final Four game will be held in New Orleans, the Big Easy, in early April. As College Hoops fans from around the country are checking their brackets, Scarborough Sports Marketing reveals insights into Avid Fans, Fans and Viewers of the NCAA … [Read more...]

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