The Super Bowl of Brands

We know that the Super Bowl™ is television’s big night of the year, delivering a huge audience. We also know that the viewing of commercials is as much an American tradition as having beer and snacks during the game. But what we sometimes know less about is how the two perspectives collide. Enter Scarborough with sports statistics to share the brand side of the Super Bowl story. Featuring many of … [Read more...]

Higher Education Marketers Have Vast Opportunity in Pittsburgh

Reaching student enrollment and recruitment goals is essential for survival in the higher education industry and with finances being a nationwide concern, potential students are weighing their options with greater care. Scarborough analyzed Higher Education Seekers, defined as adults who have some college education but do not have a degree, are taking college courses online, or are planning to … [Read more...]

Frequent Digital Display Viewers Have the Auto Industry on Their Minds

Eighty-nine percent of the U.S. population drive cars as their primary mode of transportation, making the auto industry a space to reach the vast majority of the nation with your messaging. Scarborough local market insights show that messages that build excitement in one market, however, may not hit the “hot button” for adults in another market, upping the importance of localized ads, including … [Read more...]

Living Like a Local in Vegas: The Casinos, Restaurants and Activities Loved by the Locals

According to Scarborough, eight percent of the U.S. adult population visited Las Vegas during the past year, making it one of America’s top tourist destinations. Since “living like a local” is appealing when traveling, Scarborough used local data to highlight the casinos, restaurants and activities popular to Las Vegas residents. According to Scarborough Las Vegas data: You are likely to find … [Read more...]

Sales Manager Toolkit: WAAA’s Audience Shows Back to School Spending Power

Although it seems like the kids just finished the school year, it's already time to start thinking about “Back to School” advertising campaigns. Gone are the simple days of a new pair of sneakers to begin the new year. Now, entire wardrobes, new sporting equipment,  laptops and tablets have become just as prevalent in Back to School shopping. This edition of the Scarborough Sales Manager Toolkit … [Read more...]

Puerto Rico Adults Have Diverse Media Habits

Puerto Rico Consumers Watch Nearly 35 Hours of TV and Listen to 24 Hours of Radio; 79% Read Printed Newspapers Scarborough profiled media habits in Puerto Rico with our newly released Scarborough Puerto Rico local market insights. The new consumer statistics show that: Puerto Rico adults watch nearly 35 hours of television per week 79% of Puerto Rico adults read a printed newspaper in the … [Read more...]

Bienvenido a Miami: Where the HEAT is On and Online Spending is Hot Among Hispanics

The Miami Heat® has a long history of turning up the temperature on the basketball court in its South Florida home. But the hot image this city conjures goes beyond their cherished NBA® team and the sand on South Beach. Miami is also a leading Hispanic market, and this city’s Latino population is coveted for its online spending habits. Miami Heat is the Most Loved Professional Sports Team in … [Read more...]

Team U.S.A. and Their Athletic Hometowns

With the Olympics in high gear, we wanted to examine the hometowns of some of the top athletes of Team USA to see if the populaces of their hometown local markets partake in the sporting events of their local heroes. Our market analysis  shows that the residents of the local markets from which the athletes hail are often enthusiastic participants of the Olympic sports in which the athletes … [Read more...]

Indianapolis, The Sports Hotbed?

By all accounts , except for maybe hotel room prices, Indianapolis received rave reviews and served as a great first-time host for the 2012 Super Bowl. Indianapolis is quickly establishing a reputation as a more-than-competent host for a bevy of big-time events.  In addition to this year’s Super Bowl, and of course, the annual Indianapolis 500, the city has recently staged the Big Ten Men’s … [Read more...]

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