Hispanic Millennial Voters: Digitally Driven But Media Diverse

The number of Hispanic voters continues to grow.  Since the last presidential election their ranks have grown by nearly 3 million with Hispanic Millennial Voters making up a large proportion (40%) of the 19 million registered Latino voters.  Representing nearly 8 million of the registered voter population, the Hispanic Millennial Voter segment accounts for the largest growth sector among Hispanic … [Read more...]

Hispanic Radio Listeners Plan Big Household Purchases

  Hispanic Radio Listeners plan to open their wallets during the next year to buy a wide variety of big-ticket household items, according to Scarborough. From furniture and mattresses to HDTVs and iPads, this consumer group is more likely than the average American to plan to spend in a wide variety of major local shopping categories. Their interest in planning major household purchases … [Read more...]




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