Hispanic Millennial Voters: Digitally Driven But Media Diverse

The number of Hispanic voters continues to grow.  Since the last presidential election their ranks have grown by nearly 3 million with Hispanic Millennial Voters making up a large proportion (40%) of the 19 million registered Latino voters.  Representing nearly 8 million of the registered voter population, the Hispanic Millennial Voter segment accounts for the largest growth sector among Hispanic … [Read more...]

Hispanic Radio Listeners Plan Big Household Purchases

  Hispanic Radio Listeners plan to open their wallets during the next year to buy a wide variety of big-ticket household items, according to Scarborough. From furniture and mattresses to HDTVs and iPads, this consumer group is more likely than the average American to plan to spend in a wide variety of major local shopping categories. Their interest in planning major household purchases … [Read more...]

Newslettersignup

 

 

By clicking on Submit, I agree to the Privacy Policy and Terms of Use.

 

 

By providing us with your contact information, you’re agreeing to receive newsletters from Nielsen Scarborough. But if you ever change your mind, you can unsubscribe by following the instructions within the email that you receive or at any time by clicking here.
x

contact us nobaar

address

 

 

X