Nielsen Scarborough Top Ten – Kentucky Derby

Break out the fancy hats, mint juleps and bourbon flavored everything, the greatest two minutes in sports is upon us.  The 143rd running of The Kentucky Derby takes place this Saturday, May 5th, at Churchill Downs in Louisville, Kentucky.  Nielsen Scarborough ranked the top ten DMAs where horse racing fans reside and Louisville isn’t just in it for the party, it’s the #1 DMA in the U.S. for adults … [Read more...]

Fans Celebrate the 2012 Kentucky Derby Race

The 2012 Kentucky Derby race kicks off this weekend on May 4 and 5, but just who will be watching the Run for the Roses? According to Scarborough Sports Marketing, the Kentucky Derby is a classic sport with audiences that are a little older – 40 percent of adults who watched the Kentucky Derby are Baby Boomers* and 30 percent are age 65+. Though Kentucky Derby viewers are older, they’re also … [Read more...]

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