Nielsen Scarborough Top Ten: New Home Buyers

With interest rates reaching historic lows over the past few years, many Americans were able to purchase homes at lower prices than in the past.  Whether these new home buyers* bought a home that was a fixer-upper or move-in ready, a new home purchase often leads to home improvements, both big and small.  Now that Spring has officially sprung, new home buyers across the country are planning their … [Read more...]

New Homeowners Injected $19 Billion into the Home Improvement Retail Market During the Past Year

New Homeowners – defined as those adults in households who own their home but have lived there three or less years –spent a total of $19 billion on home improvement projects during the past year. According to Scarborough’s latest analysis on New Homeowners, this consumer group buys – and plans to spend – in a wide variety of home improvement categories, from heavy remodeling projects to buying new … [Read more...]




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