Nielsen Scarborough Top 10 – Deal Seekers

Good things come to those who wait.  And this is certainly true for the millions of Americans who wait each year until after Thanksgiving to tackle the task of holiday shopping.  Black Friday, Cyber Monday (and more recently, Small Business Saturday) have become synonymous with one thing: shopping deals!  So with the holiday shopping frenzy ready to kick off in a few days, and millions of adults … [Read more...]

Increase Holiday Sales By Unwrapping Gift Splurgers

Download a free infographic one-sheet highlighting Gift Splurgers       According to the National Retail Federation, 2015 holiday sales are expected to reach an estimated $630.5 billion dollars. In order for retailers, manufacturers and shopping outlets to get their fair share of the shopping bag, it requires an understanding of the consumers who are most likely to … [Read more...]

“Connecting” With Gift Splurgers

The retail rush around the holiday season brings out shoppers of all kinds, from browsers to the last minute grab-and-go consumer, to those who are in search of the perfect gift. Messaging to consumers who will be more apt to both buy and spend more will bring the best return on advertising dollars. By examining the consumer segment of Gift Splurgers, who are adults 18+ who like to shower their … [Read more...]

Getting Digital With Gift Splurgers

This key consumer segment is readily available to hear your message at every click or step. Understanding in-market lifestyle habits as well as media and digital shopping patterns will help deliver results. To find out more about reaching the Gift Splurger locally with digital click here.   To learn more about the Nielsen Scarborough , visit our website or contact us … [Read more...]

Scarborough Gift Guide for Holiday Cheer

Everyone has someone on their list that's difficult to shop for. This year as we head into the holiday season, Scarborough encourages shoppers to think about their gift recipients in terms of consumer groups like Working Moms, Sports Fans, Arts Enthusiasts, Connected Consumers and Status Seekers. To make your holiday shopping easier, we have compiled a  gift guide that provides insight into the … [Read more...]

Sales Manager Toolkit: Give the Gift of a Targeted Consumer Group this Holiday Season

WAAA Delivers the Perfect Holiday Package Finding new ways to portray your audience as active consumers can sometimes seem like a daunting and repetitive task. Demographics, audience rankers and spending habits have all become standard reporting; however, while these reports are still the cornerstone of crafting a strong story for our audience, it is important to challenge yourself and develop … [Read more...]

Holiday Gift Givers- An Infographic Series

As the holiday shopping season approaches, Scarborough has put together a series of infographics on Gift Givers, highlighting insights into what they plan to buy in the coming year, where they shop, who they are, where they live and much more. SOURCE: Scarborough USA+ Study, Release 1, 2012-Scarborough/GfK MRI Attitudinal Insights Data For more data and insights into … [Read more...]

Millennial and Baby Boomer Innovative Gift Givers

Yesterday, Scarborough hosted a webinar which highlighted Innovative Gift Givers. Focusing on Millennials* and Baby Boomers*, the webinar features our new Scarborough/GfK MRI Attitudinal Insights Data and examines what these groups will be shopping for this year, how they feel about shopping and brands and how to reach them. By understanding what drives the behaviors of Millennial and Baby Boomer … [Read more...]

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