Ten Ways to Make Smarter Bets on Casino Visitors

  In this new complimentary study and infographic, Scarborough provides an analysis of two different target audiences that are meaningful to the casino industry - adults age 21+ and Casino Visitors (the 34% of adults 21+ who visited a casino in the past 12 months). By upping the ante on your outreach strategy with messaging tailored to the interests, activities and gambling habits of … [Read more...]

Florida and North Carolina Roll the Dice on In-State Casino Gambling

Florida and North Carolina are two swing states for the 2012 elections that are engrossed in heated debates about loosening the restrictions within their respective states on casino gambling. As both states continue to draft and vote on new legislation, the new Scarborough/TargetSmart political offering, a combination of TargetSmart’s nationwide voter registration file with Scarborough’s consumer … [Read more...]

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