It’s The Most Wonder “Bowl” Time Of The Year!

To the millions of adults around the country, the holiday season means taking a break from school and work and spending time with loved ones.  It also signifies the college football season finale with some of the best, most exciting match-ups of the year. Bowl season is the last chance for college football fans to get their fill of collegiate pigskin before the season ends.  With sponsorship … [Read more...]

Super Bowl 50: Why America’s Big Game Scores A Touchdown With Major Advertisers

The Super Bowl is the crown jewel of the American sports calendar. This year’s 50th anniversary match-up between the Carolina Panthers and Denver Broncos promises to deliver a robust audience where advertisers scramble for the limited advertising opportunities during the game. Given advertisers have a variety of sports and entertainment advertising options, what is it about the Super Bowl audience … [Read more...]

The Super Bowl of Brands

We know that the Super Bowl™ is television’s big night of the year, delivering a huge audience. We also know that the viewing of commercials is as much an American tradition as having beer and snacks during the game. But what we sometimes know less about is how the two perspectives collide. Enter Scarborough with sports statistics to share the brand side of the Super Bowl story. Featuring many of … [Read more...]

Scarborough Sports Fan Rankings: Packers Continue Their Reign

If you have spent time in the state of Wisconsin, you know how the Green Bay Packers® dominate the hearts and minds of folks in America’s Dairyland. Scarborough Sports backs up this observation with our local market insights. When defining a fan, Scarborough uses a combination of adults in a market who have watched a team on television, attended a game in person, or listened to a game on the … [Read more...]

College Sports: Football Playoffs Could Pay Off

It’s hard to believe, but we find ourselves mere hours away from another college football season. The National Collegiate Athletic Association (NCAA®) season officially kicks off on Thursday, August 29 with 17 games involving FBS teams. All of it will culminate with the final BCS National Championship Game, Monday January 6, 2014. Between now and then it is safe to assume that the large part of … [Read more...]

Super Bowl XLVII: Gearing up for Game Day Parties—Consumer Insights about Ravens & 49ers Fans

Ravens.  49ers.  New Orleans.  The Super Bowl! Without question, the big game has many Ravens® Fans* and 49ers® Fans** ready to root for their favorite team. And the Harbaugh family is likely torn over the interesting sibling rivalry of the head coaches in this Super Bowl matchup. In Baltimore, Ravens support ranks high as 67 percent of adult residents are Ravens Fans (1.5 million).  In San … [Read more...]

NFL Fans Can’t Wait for Giants/Cowboys Kick-off

Americans love their football – particularly the NFL – and the excitement kicks off on September 5 as the Super Bowl champ the New York Giants host their arch rival, the Dallas Cowboys. Just how popular is the NFL in the U.S.?  Let’s take a look at the numbers: Scarborough Sports Marketing defines "Avid Fans" as American adults who say they are “very interested” in a given sport. We define … [Read more...]

College Football Scores Passionate Fans

There is perhaps no sport in America that attracts the pageantry and passion that College Football does. Nineteen percent of total U.S. adults (44 million) are Avid* College Football Fans. In fact, College Football is the third most popular sport in the U.S. as measured by Scarborough Sports Marketing, behind only the NFL (28 percent) and the Olympics (21 percent). There is always plenty of … [Read more...]

Milwaukee Tops for Fantasy Sports

With the NFL season on the horizon, fantasy football players around the country are starting to look at stats, depth charts and injury reports to prepare for their drafts.  In this article, Scarborough Sports Marketing takes a detailed look at who the fantasy sports player is in the U.S. Of total internet users, four percent get involved and play fantasy sports (past 30 days).  The fantasy … [Read more...]

NFL Fans Excited for the Draft!

As NFL fans across the country get ready for the action Thursday evening and wonder which new players will join their favorite team this fall, Scarborough Sports Marketing takes a closer look at the teams drafting in the first round and their fan interest. According to Scarborough Sports Marketing, 28 percent (65M) of all U.S. adults are Avid Fans of the NFL, meaning they are “very interested” … [Read more...]




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