Nielsen Scarborough Top Ten – Mother’s Day

Buying a Mother’s Day present can be a difficult task.  Many retailers set up displays or run promotions for “gifts Mom will love”, but not all Moms are the same.  Taking Mom’s lifestyle characteristics into account when shopping for a gift is a great way to ensure you deliver the gift your Mom will most appreciate.  Nielsen Scarborough analyzed three types of Moms, ranking where these Mom’s live, … [Read more...]

Millennials Like Fitness Served with Technology & Celebrity

CrossFit, P90X, HIIT, and Body Weight Training are just a few of the 2014 fitness trends for 2014, according to the American College of Sports Medicine.  And America’s Millennials, defined  by Scarborough as U.S. adults ages 18-29, are 19 percent more likely than the average person to belong to a gym and are no doubt sweating it out to any number of trendy exercise programs. But, as with … [Read more...]

Fast Food Restaurants Attract Active Gym-Goers

Eating fast food and working out are two activities typically not presented in the same sentence. The latest Scarborough report on restaurant usage market trends, however, show that Avid Fast Food Eaters* -- those adults who paid visits to quick service restaurants such as McDonald’s®, Burger King® or Subway® 10 or more times during the past month – are more likely than other adults to jog, bike, … [Read more...]

Healthy Lifestyle and Love of the Outdoors Perks for Living in Denver, America’s Top Market for Snow Skiing and Yoga

Thousands flock to the Rockies this time of year to enjoy snow skiing on some of America’s best slopes. But if you plan to lay down roots in the Denver area, you’re going to need to think beyond the skis. Scarborough statistics show that consumers living in this centrally located city are avid yogis who also enjoy hiking and eating healthy. Denver Top City for Snow Skiers and Yogis Not … [Read more...]




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