Nielsen Scarborough Top Ten – Mother’s Day

Buying a Mother’s Day present can be a difficult task.  Many retailers set up displays or run promotions for “gifts Mom will love”, but not all Moms are the same.  Taking Mom’s lifestyle characteristics into account when shopping for a gift is a great way to ensure you deliver the gift your Mom will most appreciate.  Nielsen Scarborough analyzed three types of Moms, ranking where these Mom’s live, … [Read more...]

Cashing In On Fashion Forward Awards Show Viewers

In addition to the discussions about the best music and movies of the year, fashion and style have always been hot topics surrounding both the GRAMMYs and the Oscars. The attire of the attendees themselves is often debated more fiercely than the winners and losers of the actual awards. But how can retailers cash in on the fashion forward GRAMMY and Oscar viewers that will be hitting the stores to … [Read more...]

First Lady Sets the Example for Fashion-Conscious Democrats in Chicago

Since moving into the White House, First Lady Michelle Obama has set a fresh example for American fashion. From her Jason Wu designed 2009 inaugural ball gown, to delivering speeches and making appearances in designs from more common retailers such as J.Crew, Talbots and Target, Mrs. Obama demonstrates the eclectic fashion interests of today’s Americans. Mrs. Obama shares an interest in style … [Read more...]

Mercedes-Benz Fashion Week and the American Style Strivers

Models and designers have officially descended upon New York City for the twice annual Mercedes-Benz Fashion Week. This fashion event is critical to retailers around the country as it prepares them for the new styles and trends that will be hitting the streets in the coming months. Equally as important, however, are the consumers who will be appropriating these trends. To help provide retailers … [Read more...]




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