Millennials Like Fitness Served with Technology & Celebrity

CrossFit, P90X, HIIT, and Body Weight Training are just a few of the 2014 fitness trends for 2014, according to the American College of Sports Medicine.  And America’s Millennials, defined  by Scarborough as U.S. adults ages 18-29, are 19 percent more likely than the average person to belong to a gym and are no doubt sweating it out to any number of trendy exercise programs. But, as with … [Read more...]

Hotel Loyalty Card In-Hand, Today’s Business Travelers Hit the Gym Upon Check-In

Today’s business traveler requires a good gym in their hotel and healthy food options, and they carry over their hotel brand loyalty when traveling for leisure. These are two findings from an analysis of Business Travelers from Scarborough. Defined as those adults who have taken a domestic, round-trip flight for business during the past year, Business Travelers account for 10 percent of the adult … [Read more...]

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