African American Voters: Media Strategies To Encourage Turn Out At The Polls

African American Voters played a dynamic role in the 2012 elections when turnout at the polls reached historical proportions. In 2016 this voter segment will continue to play an important role in the outcome of many political campaigns.   In this article, the second in a series overviewing key voter segments for the 2016 elections, Nielsen Scarborough examined the media consumption behaviors of … [Read more...]

Frequent Digital Display Viewers Have the Auto Industry on Their Minds

Eighty-nine percent of the U.S. population drive cars as their primary mode of transportation, making the auto industry a space to reach the vast majority of the nation with your messaging. Scarborough local market insights show that messages that build excitement in one market, however, may not hit the “hot button” for adults in another market, upping the importance of localized ads, including … [Read more...]

Infographic – Telling Digital Media’s Local Story

How can you tell the local story of how online media consumption has evolved over the past few years? In this new infographic, Scarborough illustrates how identifying the top local markets in key areas of online media can help paint a picture of national trends. But what happens when an intriguing pattern emerges? How can marketers narrow their focus, using layers of data to reach audiences and … [Read more...]

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