Coupon Clipping & America’s Grocery Shopping Habits

Scarborough  examined America's grocery bills, coupon usage, and the prevalence of consumers going online to grocery shop to see what consumers habits are in terms of spending and saving on groceries. Weekly Household Grocery Bills Tally Upwards of $130, Americans Use Coupons for Savings Nearly one-quarter (24%) of American consumers spend more than $200 on their weekly household grocery bill, … [Read more...]

Iced Tea Drinkers Are Big Grocery Spenders & Coupon Users

Iced Tea Consumption Up Nine Percent Since 2010, Arizona® Brand Enjoys Largest Consumer Gains Iced tea consumption is up nine percent since 2010, according to a new analysis from Scarborough. In 2010, 25 percent of adults indicated they had consumed a tea in a bottle or can during the past week. This increased to 27 percent in Scarborough’s most recent study. The iced tea market is … [Read more...]

Shopping Habits of Social Newsies

In our last analysis of Social Newsies, U.S. adults who say social networking is very or somewhat important for finding news and current events account for one-quarter (25%) of the adult population. Social Newsies are significant to media brands and consumer product producers alike as their behavior can help businesses understand the future potential for social networking-based information and … [Read more...]

Back to School

As the bell rings and kids all over the U.S. head back to school, Scarborough analyzed some of the retail trends and technology habits of households with school age children (6-17 years old). Here is a look at how consumers are preparing their kids for the classroom with school essentials. When it comes to stocking up for notebooks, pencils and binders, households with school age children are … [Read more...]




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