The 12th Woman: College Football’s Avid Female Fans

With the college football season underway, rivalries are taking place off the field among family, friends and coworkers.  The trash-talking, however, may not be isolated to men as one out of every three avid college football fans* are women.  Nielsen Scarborough analyzed the avid female college football fan to provide key sponsor category insights into this important consumer segment as well as to … [Read more...]

College Sports: Football Playoffs Could Pay Off

It’s hard to believe, but we find ourselves mere hours away from another college football season. The National Collegiate Athletic Association (NCAA®) season officially kicks off on Thursday, August 29 with 17 games involving FBS teams. All of it will culminate with the final BCS National Championship Game, Monday January 6, 2014. Between now and then it is safe to assume that the large part of … [Read more...]

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