It’s The Most Wonder “Bowl” Time Of The Year!

To the millions of adults around the country, the holiday season means taking a break from school and work and spending time with loved ones.  It also signifies the college football season finale with some of the best, most exciting match-ups of the year. Bowl season is the last chance for college football fans to get their fill of collegiate pigskin before the season ends.  With sponsorship … [Read more...]

The 12th Woman: College Football’s Avid Female Fans

With the college football season underway, rivalries are taking place off the field among family, friends and coworkers.  The trash-talking, however, may not be isolated to men as one out of every three avid college football fans* are women.  Nielsen Scarborough analyzed the avid female college football fan to provide key sponsor category insights into this important consumer segment as well as to … [Read more...]

College Football Scores Passionate Fans

There is perhaps no sport in America that attracts the pageantry and passion that College Football does. Nineteen percent of total U.S. adults (44 million) are Avid* College Football Fans. In fact, College Football is the third most popular sport in the U.S. as measured by Scarborough Sports Marketing, behind only the NFL (28 percent) and the Olympics (21 percent). There is always plenty of … [Read more...]

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