Nielsen Scarborough Market Ranker – Winning In The Windy City

Last November the Chicago Cubs triumphantly beat the Cleveland Indians to win their first World Series title in over 100 years and end the longest World Series championship drought in history.  In addition to being the defending champions of Major League Baseball, Chicago is the top market for many other behaviors and activities.  As the Major League Baseball season kicks off this weekend, Nielsen … [Read more...]

A Look at Mobile Payment Plans for Non-Credit* Consumers

A recent analysis by Scarborough examined cell phone statistics on mobile billing for “non-credit” using consumers, or those adults who did not use a credit card in the past three months. More than one-quarter (26 percent) of these non-credit cellular users are on prepaid usage plans. Seventy-five percent receive their bill each month. “Prepaid plans have historically been targeted to … [Read more...]

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