PBS Member Support Spans Across Screens

PBS has educated and entertained generations of viewers, driving the public to give back with charity donations to show appreciation and keep PBS programs on air. PBS Members, defined as households that contributed $35 or more to PBS TV in the past year, are an affluent and educated group with growing mobile interests. Nine percent of the U.S. population are PBS Members. Since 2010, smartphone … [Read more...]

Charitable Families Spend as They Give

America’s Charitable Families are huge spenders, primarily at the grocery store, buying premium organic items and 44 percent agree they are “spenders, not savers.” Charitable Families – defined by Scarborough as parents of children under 18 who volunteered or made a financial contribution to military, religious or social charity organizations/a welfare organization during the past year - … [Read more...]

Charitable Families Take Their Giving on the Road

Mobile marketing might just be a key component in targeting Charitable Families, according to Scarborough. This consumer group is on-the-go, commuting heavily during the work week and relying on smartphones and tablet devices to stay informed and in-touch. Charitable Families – defined by Scarborough as parents of children under 18 who volunteered or made a financial contribution to military, … [Read more...]

Local Market Leaders in Volunteer Work

Local market consumer insights company, Scarborough has analyzed the top local markets of the 27 percent of American adults who have participated in volunteer work, volunteering programs or volunteering organizations in the past 12 months. While Volunteers from all of the United States have contributed their time to different relief efforts for varying crises, certain local markets are more … [Read more...]

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