Sales Manager Toolkit: The Power of Your Exclusive Audience

We often focus on building our largest possible reach when profiling some of our smaller, niche audiences can prove to be a very telling story.  In this edition of Scarborough’s Sales Manager Toolkit we focus on profiling your exclusive audience. Exclusive audience can have a variety of meanings – exclusive to a major competitor, to all other similar media, to a completely separate media group, … [Read more...]

Hispanics with Teens at Home Are Open to Mobile Advertising

Hispanics with teens, ages 12-17, in the household are more likely to be open to receiving advertising on their mobile phone than other Hispanics, according to Scarborough's Hispanic market research with an analysis of cell phone statistics and attitudinal consumer data. This is particularly the case if the advertiser offers a benefit to the user in return. Scarborough finds that Hispanics with … [Read more...]

Sales Manager Toolkit: Engage with WAAA’s Connected Audience

The words connected and social have become common adjectives when describing today’s consumers. While traditional media vehicles still remain the cornerstone in reaching our audience, it is important to understand the online audience and how we can illustrate their value to clients in the ever-changing media landscape. Scarborough continues to capture this evolving group and has recently added … [Read more...]

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