Off to the Races: The 2012 Breeders’ Cup is Around the Bend!

As the best horses in the world descend upon Santa Anita Park in Los Angeles, CA for the Breeders’ Cup® races on November second and third, horse racing fans are excited for two days of racing.  Scarborough Sports Marketing takes a closer look at the audience demographics of Breeders’ Cup Viewers*. Of all sports measured by Scarborough, horse racing has one of the highest female ratios as some … [Read more...]

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