The Super Bowl of Brands

We know that the Super Bowl™ is television’s big night of the year, delivering a huge audience. We also know that the viewing of commercials is as much an American tradition as having beer and snacks during the game. But what we sometimes know less about is how the two perspectives collide. Enter Scarborough with sports statistics to share the brand side of the Super Bowl story. Featuring many of … [Read more...]

Demonstrating Audience Engagement: Online and Offline

We hear a lot about engagement these days, especially as the term relates to media audiences.  Advertisers want to reach audiences that are engaged with their brands, products or services and they want to use media that engage their readers, users, viewers or listeners to maximize the impact of their messaging.  How do we define engagement?  How do we measure it?  And how do we use engagement … [Read more...]

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