Iced Tea Drinkers Are Big Grocery Spenders & Coupon Users

Iced Tea Consumption Up Nine Percent Since 2010, Arizona® Brand Enjoys Largest Consumer Gains Iced tea consumption is up nine percent since 2010, according to a new analysis from Scarborough. In 2010, 25 percent of adults indicated they had consumed a tea in a bottle or can during the past week. This increased to 27 percent in Scarborough’s most recent study. The iced tea market is … [Read more...]

Engaging with Frequent Social Media Users

More companies than ever are incorporating social media into their marketing mix, but measuring the efficacy of these initiatives still has many people stumped. To provide a better understanding of who exactly is targeted with social media outreach, Scarborough reveals insights into the 26 percent of internet-enabled American adults who spend one or more hour per day on social networking … [Read more...]

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