Who Has The “Home Court Advantage” In The 2016 NBA All-Star Game?

On February 14, 2016 NBA history will be made. For the first time in 65 years the NBA All-Star game is leaving the United States and heading north of the border to Toronto. The NBA has long been a league with international diversity among its players, and that was reflected in this year’s team roster. Among the leading elected players, in both conferences and at every position, there were no less … [Read more...]

College Sports: Football Playoffs Could Pay Off

It’s hard to believe, but we find ourselves mere hours away from another college football season. The National Collegiate Athletic Association (NCAA®) season officially kicks off on Thursday, August 29 with 17 games involving FBS teams. All of it will culminate with the final BCS National Championship Game, Monday January 6, 2014. Between now and then it is safe to assume that the large part of … [Read more...]

Bienvenido a Miami: Where the HEAT is On and Online Spending is Hot Among Hispanics

The Miami Heat® has a long history of turning up the temperature on the basketball court in its South Florida home. But the hot image this city conjures goes beyond their cherished NBA® team and the sand on South Beach. Miami is also a leading Hispanic market, and this city’s Latino population is coveted for its online spending habits. Miami Heat is the Most Loved Professional Sports Team in … [Read more...]

Who Will Be Watching? A Closer Look at NBA All-Star Game Viewers

The NBA® All-Star™ Game is a staple of the early-year sports calendar.  Dating back to 1951, this year’s contest will be the 62nd NBA All Star Game, taking place at Toyota® Center in Houston, Texas.  It will be the third time that “Space City” hosts the NBA’s mid-season showcase, and the first time since 2006.  This year’s game will take place on Sunday, February 17, capping an entire All-Star … [Read more...]

Calling All Basketball Fans: Countdown till 2012 NBA Season Tip-Off!

There will be no waiting till Christmas to unwrap the NBA® season this year as the games are set to begin tonight, October 30th with marquee nationally televised matchups featuring the Boston Celtics® visiting the Miami Heat® and the Los Angeles Lakers® hosting the Dallas Mavericks®.  The NBA would be hard-pressed to have picked two better matchups as they include not only four great franchises … [Read more...]

NBA Finals Tip Off Tonight with the Miami Heat versus the Oklahoma City Thunder!

This year’s NBA Finals matchup between the Miami Heat and Oklahoma City Thunder is highly anticipated as it will include the three-time NBA scoring champ, the reigning league MVP, the NBA Sixth Man of the Year, young talent all over the court and enthused fan bases. With Game One tipping off Tuesday night in Oklahoma City, Scarborough Sports Marketing takes a closer look at the fans: Miami has … [Read more...]

Next Stop: The Final Four!

Blue or Red?  This will be a commonly asked question on Saturday when the Kentucky Wildcats, Louisville Cardinals, Kansas Jayhawks and Ohio State Buckeyes meet at the Final Four in New Orleans to decide who will fight for a spot in Monday night’s Men’s NCAA Basketball championship game. The road to the Final Four can be paved with buzzer-beaters and bracket-busters, but it can also lead to epic … [Read more...]

March Madness- The Big Dance in the Big Easy

March Madness, the NCAA Men’s Basketball tournament, is back! Featuring 68 teams competing in a win-or-go-home format, this year’s anxiously anticipated Final Four game will be held in New Orleans, the Big Easy, in early April. As College Hoops fans from around the country are checking their brackets, Scarborough Sports Marketing reveals insights into Avid Fans, Fans and Viewers of the NCAA … [Read more...]

The NBA is Back and So Are Their Fans

The NBA season lost a handful of games due to the lockout, but it doesn’t appear to be affecting interest in the sport as NBA ratings on ESPN, TNT and NBA TV are all up so far this season. A handful of teams, including the Timberwolves and Clippers, have double-digit percent increases in attendance. Clearly, the core fan base never left and is excited with the return of pro basketball.  Let’s take … [Read more...]




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