Cashing In On Fashion Forward Awards Show Viewers

In addition to the discussions about the best music and movies of the year, fashion and style have always been hot topics surrounding both the GRAMMYs and the Oscars. The attire of the attendees themselves is often debated more fiercely than the winners and losers of the actual awards. But how can retailers cash in on the fashion forward GRAMMY and Oscar viewers that will be hitting the stores to … [Read more...]

Movie Fans In Oscar Nominee Hometowns Show Their Support

Hollywood’s biggest night of the year, the 2013 Academy Awards, is Sunday, February 24. Scarborough looked at this year's list of talented nominees and noticed many were from Scarborough's measured local markets. Are the adults of these markets supporting their hometown heroes’ cinematic endeavors? Scarborough took a peek at the market statistics for some of these Oscar Nominated Hometowns … [Read more...]




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