Infographic – Telling Digital Media’s Local Story

How can you tell the local story of how online media consumption has evolved over the past few years? In this new infographic, Scarborough illustrates how identifying the top local markets in key areas of online media can help paint a picture of national trends. But what happens when an intriguing pattern emerges? How can marketers narrow their focus, using layers of data to reach audiences and … [Read more...]

Atlanta Shows its Southern Hospitality Through Giving Back

Volunteerism and donating to charitable causes are the hallmarks of Atlanta’s Southern Hospitality, according to consumer research firm Scarborough. Atlantans are more likely than the average American to volunteer and contribute to a wide variety of charities. But their uniqueness does not end there. Atlanta statistics show that its residents are avid travelers who enjoy a great theme park, and … [Read more...]




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