Wine Drinkers Live The Connected Life

Recommended Pairing: Cabernet with Smartphone Whether it’s a crisp pinot grigio with an iPhone, or a smooth zinfandel with an Android, enjoying mobile devices with wine is the new popular pairing in the U.S., according to Nielsen Scarborough alcohol statistics for adults 21+. Smartphone and tablet ownership has soared among Wine Drinkers*, since 2012, increasing 390 percent during that time … [Read more...]

Infographic – Raise a Glass to Shaken & Stirred Millennials

How can you ensure your alcoholic beverage marketing plan will have a glass half-full outcome? In a new infographic, Scarborough reveals how to reach the 27 percent of U.S. adults age 21+ who are Shaken and Stirred Millennials - defined as adults age 21 to 34 who say they drink any alcohol. The infographic illustrates where they purchase alcohol and what other activities they engage in, but what … [Read more...]

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