Active Travelers Maintain Active Lifestyles

Fourteen percent of U.S. adults are Active Travelers, defined by Scarborough as people who completely agree with the statement “I frequently choose active vacations with lots to do.” These consumers are 40 percent more likely than all U.S. adults to be Millennials (ages 18-29) and 13 percent more likely to have a household income of $250,000 or more. The top local market where you'll find Active … [Read more...]

Healthy Lifestyle and Love of the Outdoors Perks for Living in Denver, America’s Top Market for Snow Skiing and Yoga

Thousands flock to the Rockies this time of year to enjoy snow skiing on some of America’s best slopes. But if you plan to lay down roots in the Denver area, you’re going to need to think beyond the skis. Scarborough statistics show that consumers living in this centrally located city are avid yogis who also enjoy hiking and eating healthy. Denver Top City for Snow Skiers and Yogis Not … [Read more...]

Marketing to Consumers with Active Lifestyles: Get Social and Mind Your Content

Americans with extremely active lifestyles are upscale and youthful – a desirable target for many marketers. But targeting these Active Consumers requires establishing brand connections through content that interests them. An analysis from Scarborough finds that Active Consumers* have a passion for music and seek listening content via a wide variety of platforms. They access video programming … [Read more...]

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