Media Habits Of The Hispanic Millennial Voter

Since the last presidential election Hispanic Millennial Voters have grown by nearly 2 million and  make up a large proportion (40%) of the 19 million registered Latino voters. Finding ways to join the digital and traditional components of each medium will help in producing optimal results to reach this key voter segment. This infographic highlights the media habits of the Hispanic … [Read more...]

Hitting a “Media” Home Run With The Non-Collegiate White Male Voter

Representing approximately one quarter of the registered voting population, Non-Collegiate White Male Voters are over 46 million strong.   Heavily invested in the political future of their country, 82% report that they are registered to vote in their district of residence.  In this third article of our 2016 key voter segment series, we’ll focus on examining the media habits of the Non-Collegiate … [Read more...]

Media Habits Of The Non-Collegiate White Male

Representing approximately one quarter of the registered voting population, Non-Collegiate White Male Voters are over 46 million strong.   Heavily invested in the political future of their country, 82% report that they are registered to vote in their district of residence.  This infographic highlights the media habits of the Non-Collegiate White Male Voter to show which media strategies might be … [Read more...]

African American Voters: Media Strategies To Encourage Turn Out At The Polls

African American Voters played a dynamic role in the 2012 elections when turnout at the polls reached historical proportions. In 2016 this voter segment will continue to play an important role in the outcome of many political campaigns.   In this article, the second in a series overviewing key voter segments for the 2016 elections, Nielsen Scarborough examined the media consumption behaviors of … [Read more...]

All The Single Ladies: Getting Her To The Polls For The 2016 Election

In 2008 the Grammy award for song of the year went to Beyonce’s "Single Ladies". The song became an anthem for single women who gravitated to the ideals portrayed in the lyrics - “I could care less what you think, I need no permission, did I mention”.   That independent attitude continues to gain momentum as does the size of the single female voter population.   As part of an ongoing series of … [Read more...]

Star Power Influences African-American Consumers

Celebrities can have qualities that are both aspirational as well as relatable and marketers often depend on these strong connections to gain consumer trust, build brand loyalty, and increase sales of products and services. But just how important are celebrities in motivating various consumer segments and is it worth the hefty fees they charge for their endorsements? According to a recent … [Read more...]

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