PBS Member Support Spans Across Screens

PBS Members_shutterstock_167828432PBS has educated and entertained generations of viewers, driving the public to give back with charity donations to show appreciation and keep PBS programs on air. PBS Members, defined as households that contributed $35 or more to PBS TV in the past year, are an affluent and educated group with growing mobile interests. Nine percent of the U.S. population are PBS Members.

Since 2010, smartphone ownership among PBS Member households has nearly tripled. This group is also becoming more engaged in social media, as 30 percent of PBS Members spend one or more hours on average per day on social networking sites.

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Fifty percent of PBS Members own a smartphone and 30 percent own a tablet. These Mobile PBS Members* make up eight percent of the U.S. populations and represent 34 percent of all weekly public television viewers.

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Who are PBS Members? They jump the generation gap as they are 15 percent more likely to be Millennials (age 18-29) and 20 percent more likely to belong to the Silent Generation (age 70 or older).

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*Mobile PBS Members are defined as U.S. households that contributed $35 or more to PBS TV in the past year and own a smartphone or tablet

SOURCE: Nielsen Scarborough USA+, Release 2, 2014 (Aug 2012-Sep 2013) and Nielsen Scarborough USA+, Release 2, 2010 (Aug 2009- Sep 2010)

Contact us for more information on PBS Members or click here to download the complimentary PBS edition of Nielsen’s Local Watch Report.

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