Valentine’s Day is quickly approaching, leaving singles across the country with little time to find their sweetheart. Luckily, the weekend has arrived, giving singles plenty of opportunity to meet their potential match while they eat, play or shop. To give singles some ideas on where they might find their love connection, Nielsen Scarborough ranked the top markets for single (never married) men and women and looked at the activities they engage in, events they attend and restaurant types they visit.
Singles in Chicago, Memphis, New York, Rochester and Syracuse, take note – your markets rank in the top ten for both single men and women!
Source: Nielsen Scarborough USA+ Release 1 2016
Ranking Methodology= Market rankings are based off the 77 DMA’s (Designated Market Area) measured in Nielsen Scarborough’s USA+ databases.