Nielsen Scarborough Top Ten: Podcast Listeners And Financial Services


What do investments and podcasts have in common?  Both are seeking growth in a marketplace crowded with a multitude of choices. And since podcast audiences are more likely to live in households that invest and/or use financial services a great way to achieve a mutual boost is by honing in on key financial topics that will interest this invested audience.  Here are the top ten household investments/financial services held by adults 18+ who have listened, watched or downloaded a podcast during the past thirty days:

Podcasttopten2

How To Read: 76% of podcast listeners live in households that have a savings account.  Podcast listeners are 11% more likely than the average Adult 18+ to live in a household that has a savings account.

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