Nielsen Scarborough Top Ten – Kentucky Derby

Break out the fancy hats, mint juleps and bourbon flavored everything, the greatest two minutes in sports is upon us.  The 143rd running of The Kentucky Derby takes place this Saturday, May 5th, at Churchill Downs in Louisville, Kentucky.  Nielsen Scarborough ranked the top ten DMAs where horse racing fans reside and Louisville isn’t just in it for the party, it’s the #1 DMA in the U.S. for adults who are interested in horse racing.  

Source: Nielsen Scarborough USA+ 2016 Release 2 (Household Total)

Market list based on 77 DMAs available in USA+ database

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